"I've missed over 9,000 shots in my career. I've lost almost 300 games. 26 times I've been trusted to take the game-winning shot...and missed. I've failed over and over and over again in my life. And that is why I succeed." -- Michael Jordan
When you get discouraged, when you cannot seem to make it, there is one thing that you cannot do without. It is called relentless effort. You must never give up. Success cannot be achieved without experiencing some failures.
An Asian saying advises, "When fate throws a dagger at you, there are only two ways to catch it, either by the blade or by the handle."
There was an old business man who had suffered through a lifetime of troubles and afflictions that would have levelled an ordinary man. But through it all he never lost his sense of humour.
"How have you managed to stay so happy and successful?" asked a friend.
"It is not hard," said the old fellow with a twinkle in his eye. "I have just learned to cooperate with the inevitable."
"Cooperating with the inevitable" enables us to catch adversity by the handle, thereby using it as the tool that it was intended to be for our business success.
Let us look at a business scenario
A Market with a massive amount of competition!
Take the online "shopping mall" Amazon.com, for example. They are one of the largest online vendors out there. What if you decide to enter this market selling books, CDs and DVDs? How will you compete with an industry giant like Amazon?
One way is to figure out how to offer a lower price or to cater for a very specific niche within Amazon. Although it may be tough getting your business off the ground it is possible to dominate this niche.
• From learning how to guarantee the success of your business right from the starting gate, by finding the books, CDs, DVDs people are ALREADY eager to buy.
• To building an effective selling site and driving 1000s of visitors a week to it...
• To automating the entire process
It will take relentless effort.
If you want to be really successful you need to stand out from the crowd by offering a unique selling proposition (USP) that's truly different... something your competition just can't claim.
Here are some USPs that have played a pivotal role in the success of their organizations:
• Fedex - "When it absolutely, positively has to be there overnight!"
• Domino's Pizza - "Hot pizza delivered in 30 minutes -- or it's free!"
• M&M's - "The milk chocolate melts in your mouth, not in your hand."
• Wonder Bread - "It helps build strong bones 12 ways."
• Head & Shoulders - "You get rid of dandruff!"
• Olay - "You get younger-looking skin!"
• Red Bull - "You get stimulation of body and mind!"
Take note that these are all clear, to-the-point messages conveying a simple idea that differentiates their product from everyone else's. And most importantly, they're believable!
In simple terms, the more competitive a market, the more time and money it will cost for you to become successful. But when the Promise of success is clear it is easier to pay the Price that the challenges bring.
Finally, when winners fail, they view it as a temporary inconvenience, a learning experience, an isolated event, a necessary Tool for Business Success and not as a stumbling block
Emmanuel Sodipo is a consultant managing several successful online businesses you can download a Free book at http://www.scrollsolutions.com
Source: www.a1articles.com
Share this:
